All small business and start-ups understand the importance of sales collaterals. An effective sales collateral facilitates your salesperson in closing the deal. A beautifully printed product fact sheet that the customers can hold in his hand and carry along can become a useful sales tool, especially if your product is intangible. So why not pay a little more attention to your sales collateral and print them out on high-quality paper with only the best equipment? Here are a five must-have sales collaterals for small businesses.
Company or product fact sheets are the best way to represent your information in concise and easy to understand manner. This information will be useful not just for your customers, but also for potential investors, analysts, employees and the media. Your fact sheet can include company history, location images, corporate background, cost comparisons, unique selling points, and more.
Having the biographies of your founders and senior managers can have a positive impact on your clients. These can cover their role in the company, experience, accomplishments, education, publications and awards they may have won.
Large Format Prints
Large Format Prints are perfect for your office as well as conferences, retail spaces, trade shows and more. They are useful in displaying your information to a large crowd. Vinyl banners, window graphics and other outdoor advertising are examples of large format prints.
With the help of flyers, you can send out your message to a large group of people. It can be a useful sales tool as it will attract buyers to your location. Flyers are versatile and can be placed anywhere from windows to counters to mailboxes. Experiment with flyers by creating different folds or by using different sizes and see which of them work best for you.
Customer Welcome Packet
A welcome kit or a welcome packet can always make your client feel special. Make sure you include your company’s information, client list, FAQs, basic product usage instructions and more such materials which will help your customer know that he has made the right decision in choosing you as his partner.
Using these sales collaterals can help you make a lasting impression on your clients. Getting them printed on high-quality materials using only the best equipment will just add to their value. At Rush Flyer Printing, we offer such high-quality printing solutions. Get in touch with us today for affordable printing in New York City, New Jersey and Long Island.