Packaging is perhaps the most underrated yet one of the most impactful marketing strategies out there. While most of the other strategies focus on reeling in the consumer, packaging focuses on keeping them with you.
For instance, say your business has a great online presence. People from all over the globe are ordering from your online store. They make the payment, the product gets delivered to them and that’s it, the transaction is complete. For many businesses, this is the standard process, but truly great business go the extra mile to provide value to the customers. This is where packaging comes into play. Quality packaging with a great and memorable design will go a long way in retaining your customers. Here are a few tips to make your packaging strategy awesome:
1. Define a theme
Your packaging will perhaps be the only physical branding of your product that will reach your customers. That is why it is so important to define a theme that describes your company and your brand. It can be anything – dark, light, cute, professional, casual – anything. However, it has to be in line with your brand image.
2. Be unique
As a new business, you will be competing with the established brands which have dedicated teams constantly working to get more customers. But all hope is not lost. You can still compete with these brands, and even win, if you can stand out. Design your packaging in a way that it sets you apart from the competition. It has to be unique and memorable – something that people can connect with.
3. Maintain quality
Maintaining the quality of the packaging is equally important as its design. After all, it is the only protection your product will get while in transit. And it is not about just endurance; packaging that looks as well as feels good leaves a lasting impact on the buyer and it will encourage them to buy from you again.
4. Make it an asset
Like we said, your packaging is the last line of your advertising; therefore, it has to be something that the customer would like to keep with them. It can be anything as long as it adds some value to their lives. Moreover, customer’s friends and family seeing the packaging being used is great (and free) advertising.
5. Be consistent
Emphasizing more on the first point, your packaging design should be consistent with all the forms of media that your brand uses. Your website’s design, your Facebook page, the weekly mailers, your packaging – everything should have a similar design as it increases recognizability and goes a long way in establishing your business as a popular brand.
So now you have a strategy, but you still need someone to execute it properly. You need a printer who you can trust and who is known to deliver results. At Rush Flyer Printing, we specialize in printing custom packaging designs of top-notch quality. We use state-of-the-art equipment to create some of the best quality yet affordable packaging options in the NYC area. Get in touch with us today for a complete brand overhaul!