Printing Processes

Our Printing Methods & Processes

Different printing methods are suited to different needs. The two primary processes we use are offset printing and digital printing. Each offers unique advantages in terms of volume, speed, and color accuracy. This guide explains how they work and when each is used.

Offset Printing

Offset printing is a plate-based process. Ink is transferred from a custom metal plate to a rubber blanket and then pressed onto the paper or substrate. Because the plates are made specifically for each job, the setup involves calibrating ink density, registration alignment, and blanket pressure. Once calibrated, offset delivers highly consistent results across large print runs.

Offset printing uses CMYK process inks and can also include Pantone spot colors for exact brand matching. This makes it ideal for projects where precise color fidelity is required, such as posters, brochures, or branded stationery. Drying is managed with air or infrared methods depending on the paper stock and ink coverage.

The main advantage of offset is efficiency at scale. Once setup is complete, each additional unit becomes very cost-effective, making it the best choice for runs exceeding 1,000 copies or when color consistency across thousands of pieces is critical.

Digital Printing

Digital printing does not require plates. Files are sent directly from the computer to the press, where they are output using toner or inkjet technology. We operate high-resolution digital presses calibrated for CMYK accuracy, capable of producing sharp detail and vibrant color even on short runs.

This method is especially suited for jobs under 500 units, rapid prototypes, or projects that involve variable data such as personalized postcards or direct mail. The files are processed through a RIP (Raster Image Processor) that translates the design into printable data at native DPI. Built-in color management systems and spectrophotometer feedback help maintain consistent output.

Because there is no plate setup or drying time, digital printing reduces waste, speeds up production, and allows for flexible print-on-demand jobs.

Choosing the Right Method

The decision between offset and digital printing depends on run length, turnaround time, and color requirements. Offset is recommended for large campaigns and projects requiring Pantone spot accuracy. Digital is chosen when flexibility, speed, or personalization is more important than volume.

Our production team automatically assigns the most suitable process based on your order specifications. Both methods are color-managed through unified profiles to ensure visual consistency, even if the same design is printed across platforms.